Our people

Brad became a Director and took the company on a new course of growth in 2013, and now oversees the general development and direction of the company, including strategy, financial performance and growth. Planning and ensuring Turfrey continues to attract and retain top skilled tradespeople with a focus on culture and quality workmanship is his priority, along with building and fostering strong and enduring client relationships. Brad is a Certifying Plumber & Gasfitter by trade and has worked in the construction industry since 2004.

Rich plays a key role in the overall running of the company including the leading of the estimating team and ensuring revenue targets are met across all areas of the business. His extensive technical and management background in the plumbing, roofing & heating industries has seen him working for clients in both the private and public sectors for more than 20 years. Rich is also a Licensed Gasfitter.

Thomas is responsible for the control and efficiency of Turfrey's general financial management across all regions, services, commercial claims, project management and resource planning. Thomas joined the family business in 2015 after gaining a degree in accounting and taxation law. This has strengthened the company’s focus on strong job management and accountability to our customers at all levels.

Polly has strong knowledge and experience from a varied background in education, customer service, marketing and management. She has been a part of Turfrey for over 5 years, originally leading our E-Commerce team, before moving to look after all things HR and work with our People & Capability team. Polly now oversees recruitment, payroll, fleet and technology, as well as all other HR requirements. She enjoys a challenge and finding solutions, as well as all that comes with supporting our people to grow and develop within the company.

Kate is an enthusiastic and dedicated Finance and Commercial leader, and is a qualified Chartered Accountant who likes to be challenged to improve the finance
function of an organisation.

Bruce founded Turfrey in 1973 and as Managing Director for 35 years, developed the company's reputation as the leading Central Hawke’s Bay service provider as well as carrying out specific projects across the North Island. In 2013 he passed the torch to the next generation while continuing to contribute his experience as a director. Bruce is a Certifying Plumber & Drainlayer.

Kate Edwards is the Manager of Turfrey Store and Online, overseeing the day-to-day operation of the retail showroom and e-commerce business. Kate leads customer experience, supplier relationships, product selection, and online growth, helping ensure the Turfrey brand delivers quality service both in-store and online.

Victoria is responsible for helping tender projects across all Turfrey regions with a focus on seismic and plumbing. As part of the Turfrey estimating team, she works to secure projects in a competitive market. Victoria has been with Turfrey since 2014, originally starting out with the administration team, where she demonstrated attention to detail and a strong understanding of the products utilised on residential and commercial projects. This led to a natural progression into the estimating team several years ago.

Lana started her logistics career in the Australian inter-state transport industry. On her return to New Zealand, Lana moved into international freight, leading a team to monitor market exclusions for a large produce distributor. She now brings her skills to the Turfrey Online Sales team, where she manages all freight bookings, order dispatches and stock storage and movement. Lana works closely with our suppliers and freight providers to ensure we can offer our customers an efficient, affordable delivery experience.

Courtney has been supporting customers who engage with Turfrey via the online store and Trade Me since 2017. She has an impressive knowledge of Turfrey products and will always go above and beyond to ensure our customers have an amazing Turfrey experience.

Kane works in Dispatch at Turfrey Store, helping ensure products and orders are organised, prepared, and delivered efficiently to customers and sites. Known for his reliability and practical approach, Kane plays an important role in keeping the day-to-day flow of the store running smoothly.

Danielle Bailey is the Sales Coordinator for Turfrey Store and Online, supporting customers across both the retail showroom and online store. Danielle assists with sales, customer enquiries, and order coordination, helping provide a smooth and positive experience from enquiry through to delivery.

Sarah transferred into the Estimating Team in October 2022 after a year in the Turfrey Finance Team. She's soaking up all the learning she can from the team to assist with managing all costs and pricing (including variations) relating to our building, roofing and plumbing projects, from the initial calculations to the final figures.

Sam Nobbs is an Estimator at Turfrey, helping deliver accurate pricing and practical solutions across commercial roofing and construction projects. Sam works closely with clients, suppliers, and the wider team to ensure projects are well planned, competitive, and set up for success from the outset.

With a decade of experience in Marketing and Ecommerce, Matt looks after the backend systems and processes for our online store. He has an unwavering commitment to driving efficiency and optimising the customer experience on our website. A keen interest in technology and its potential to impact business guides Matt's approach, as he leverages innovative solutions to enhance sales success.

Marissa joined Turfrey in August 2023, initially as part of our Estimating team, then moving across to the Contracts Manager role. Having recently completed a Diploma in Construction Management (Quantity Surveying) Marissa is now enjoying putting the theory into practice. Marissa's previous experience includes working for central government on programmes and projects in the fields of Education, Earthquake Resilience and Weathertight Homes.

Sam gained strong construction industry experience in different roles through his career in the flooring sector as a qualified installer and owner operator, and then the retail sector starting with sales and then management. Sam has worked for some of New Zealand's leading firms in the construction industry and has learnt how to effectively understand customers’ needs and provide the best possible service in a timely fashion.

Jayden has been a part of the Turfrey family for more than five years. With 11 years' experience as a plumber behind him, Jayden is now responsible for implementing and improving health & safety systems across the Turfrey group. He is passionate about ensuring clear and consistent health & safety processes, as well as creating a positive, honest and respectful health & safety culture.

Hunter supports Turfrey projects across all regions including project management, client documentation and ensuring projects are planned and executed smoothly. Hunter likes to focus on engagement, efficiency and upholding the Turfrey reputation for excellent communication and quality of work. He's also extremely handy with the drone, which helps evaluate maintenance needs and also show off our latest projects to the world!

Bronwyn has the vital job of ensuring our team gets paid for their hard work! She ensures the efficient, accurate execution of Turfrey payroll and assists with the running and improvement of HR systems and processes. Bronwyn also leads projects across the company aimed at finding efficiencies and streamlining practice.

Brenna works closely with Polly in being people-focused to ensure that all Turfrey employees have everything they need from the first day they join the team. She regularly troubleshoots IT issues and assists with recruitment and the vehicle fleet. Brenna has a degree in HR and brings this expertise to the team.

Ryan has been in the NZ roofing and plumbing industry and with Turfrey for nearly 20 years and is also a Certifying Plumber. Ryan has progressed in recent years into management, overseeing the delivery of projects for clients and supporting the team.

Keith has many years' experience in the commercial and domestic plumbing industry, having gained vast knowledge and experience of reading and understanding building plans, discussing alternative solutions and designs with architects, clients and main contractors and implementing these changes. Keith has a great eye for detail and excellent product knowledge. He has held previous roles in the plumbing industry as a company director, plumber/gasfitter and plumbing manager.

Jane has many years experience at Turfrey with strong admin and construction trade knowledge around communication, process and efficiency as well as supporting the team to get the best results.

Graeme is an integral part of the Waikato roofing team and through his many years of experience in commercial roofing enjoys training the crew and ensuring projects are well organised.

With over 20 years' experience in construction, Jeremy brings a wealth of roofing skills to his role at Turfrey, including being a licensed practitioner in metal roofing and cladding, as well as membrane roofing. Having previously operated his own roofing company, Jeremy is well known in the Manawatu region and has strong relationships with the various roofing manufacturers. Jeremy leads by example and is always willing to jump back on the tools to help move a job forwards when required. He prides himself on building great team culture.

Daleen is a key part of our Manawatu operations based in our Palmerston North office. Daleen works to help ensure our projects are organised and on time including client documentation and lining things up so that things are planned and executed smoothly.

As a Certifying Plumber & Gasfitter, Paul has over 18 years' experience across both commercial and residential plumbing, drainage and gasfitting. Paul has a strong understanding of how plumbing, drainage and gasfitting work together on a project, giving him the foresight to identify potential issues before they arise. He brings humble but high expectations to his management of the Turfrey Manawatu plumbing team and the excellent quality of the projects they carry out.

Sonja has more than 10 years' experience in the construction industry. In her time at Turfrey, Sonja has developed robust systems and processes to ensure the administration is run smoothly and communication flows throughout the team and to our customers. Sonja has a strong focus on ensuring consistency and efficiency in our operations.

Isaiah has been with the Turfrey team since 2019 and plays a strong part of the success and day to day management of our Hawke's Bay roofing division. Isaiah has strong experience in both membrane and metal roofing having spent many years running projects as an installer.

Lara is a key part of our Waikato operations based in our Hamilton office. Lara works to help ensure our projects are organised and on time including client documentation and lining things up so that things are planned and executed smoothly.

JJ has been a valuable member of our Hawke's Bay roofing team for 4 years now. Originally 'on the tools' as a Roofer, JJ quickly grew in her role and demonstrated excellent leadership and organisational skills. She has since moved into the position of Operations Coordinator for our Hawke's Bay branch where she supports Ryan, our Hawke's Bay Roofing Manager, and the wider roofing and plumbing teams to ensure projects run efficiently.

Chris, who prefers to be known as CJ, oversees the Turfrey Wellington region, including client relationships, project management, team leadership plus ensuring the growth and strengthening of Turfrey business in the area. He has worked with various trades across the construction industry and wider commercial sector in the Wellington and Manawatu regions. CJ brings both extensive operational experience and people leadership skills to Turfrey.

Tony heads up the very busy residential side of the business in the Wellington region, where the team carries out a large amount of new housing developments for our trades as well as supporting bespoke and architectural builds. A plumber by trade with more than 30 years' experience, Tony is also highly experienced in heating and is a central heating approved designer.

Damon has been in the NZ roofing industry for the last 12 years, having spent 8 of those years as a waterproofing/membrane installer and 4 years as an metal roofing and cladding installer. Damon has progressed in recent years into management, overseeing the delivery of projects for clients and supporting the team.