Our people

22 years with Turfrey

Brad became a Director and took the company on a new course of growth in 2013, and now oversees the general development and direction of the company, including strategy, financial performance and growth. Planning and ensuring Turfrey continues to attract and retain top skilled tradespeople with a focus on culture and quality workmanship is his priority, along with building and fostering strong and enduring client relationships. Brad is a Certifying Plumber & Gasfitter by trade and has worked in the construction industry since 2004.

19 years with Turfrey

Rich plays a key role in the overall running of the company including the leading of the estimating team and ensuring revenue targets are met across all areas of the business. His extensive technical and management background in the plumbing, roofing & heating industries has seen him working for clients in both the private and public sectors for more than 20 years. Rich is also a Licensed Gasfitter.

13 years with Turfrey

Thomas is responsible for the control and efficiency of Turfrey's general financial management across all regions, services, commercial claims, project management and resource planning. Thomas joined the family business in 2013 after gaining a degree in accounting and taxation law. This has strengthened the company’s focus on strong job management and accountability to our customers at all levels.

8 years with Turfrey

Polly has strong knowledge and experience from a varied background in education, customer service, marketing and management. She has been a part of Turfrey for over 5 years, originally leading our E-Commerce team, before moving to look after all things HR and work with our People & Capability team. Polly now oversees recruitment, payroll, fleet and technology, as well as all other HR requirements. She enjoys a challenge and finding solutions, as well as all that comes with supporting our people to grow and develop within the company.

6 months with Turfrey

Kate is an enthusiastic and dedicated Finance and Commercial leader and a qualified Chartered Accountant. She brings strong financial and commercial expertise to Turfrey and enjoys challenging existing processes, driving improvements and ensuring the finance function supports the wider performance and growth of the business.

50 years with Turfrey

Bruce founded Turfrey in 1973 and as Managing Director for 35 years, developed the company's reputation as the leading Central Hawke’s Bay service provider as well as carrying out specific projects across the North Island. In 2013 he passed the torch to the next generation while continuing to contribute his experience as a director. Bruce is a Certifying Plumber & Drainlayer.

1 year with Turfrey

Kate Edwards is the Manager of Turfrey Store and Online, overseeing the day-to-day operation of the retail showroom and e-commerce business. Kate leads customer experience, supplier relationships, product selection, and online growth, helping ensure the Turfrey brand delivers quality service both in-store and online.

11 years with Turfrey

Victoria has been with Turfrey since 2014 and is a key member of the estimating team, supporting tendering across all Turfrey regions. With strong attention to detail and extensive knowledge of Turfrey’s services and projects, she plays an important role in preparing competitive tenders and helping secure new work for the business.

5 years with Turfrey

Lana began her logistics career in Australian interstate transport before moving into international freight in New Zealand. She now manages freight, dispatch and stock movements for Turfrey Online Sales, working closely with suppliers and freight providers to deliver an efficient and affordable customer experience.

9 years with Turfrey

Courtney has been supporting customers who engage with Turfrey via the online store and Trade Me since 2017. She has an impressive knowledge of Turfrey products and will always go above and beyond to ensure our customers have an amazing Turfrey experience.

4 months with Turfrey

Danielle Bailey is the Sales Coordinator for Turfrey Store and Online, supporting customers across both the retail showroom and online store. Danielle assists with sales, customer enquiries, and order coordination, helping provide a smooth and positive experience from enquiry through to delivery.

5 years with Turfrey

Sarah transferred into the Estimating Team in October 2022 after a year in the Turfrey Finance Team. She's soaking up all the learning she can from the team to assist with managing all costs and pricing (including variations) relating to our building, roofing and plumbing projects, from the initial calculations to the final figures.

2 years with Turfrey

With a decade of experience in Marketing and Ecommerce, Matt looks after the backend systems and processes for our online store. He has an unwavering commitment to driving efficiency and optimising the customer experience on our website. A keen interest in technology and its potential to impact business guides Matt's approach, as he leverages innovative solutions to enhance sales success.

3 years with Turfrey

Marissa joined Turfrey in August 2023, initially as part of our Estimating team, then moving across to the Contracts Manager role. Having recently completed a Diploma in Construction Management (Quantity Surveying) Marissa is now enjoying putting the theory into practice. Marissa's previous experience includes working for central government on programmes and projects in the fields of Education, Earthquake Resilience and Weathertight Homes.

9 years with Turfrey

Sam gained strong construction industry experience in different roles through his career in the flooring sector as a qualified installer and owner operator, and then the retail sector starting with sales and then management. Sam has worked for some of New Zealand's leading firms in the construction industry and has learnt how to effectively understand customers’ needs and provide the best possible service in a timely fashion.

10 years with Turfrey

Jayden has been a part of the Turfrey family for more than five years. With 11 years' experience as a plumber behind him, Jayden is now responsible for implementing and improving health & safety systems across the Turfrey group. He is passionate about ensuring clear and consistent health & safety processes, as well as creating a positive, honest and respectful health & safety culture.

9 years with Turfrey

Hunter supports Turfrey projects across all regions including project management, client documentation and ensuring projects are planned and executed smoothly. Hunter likes to focus on engagement, efficiency and upholding the Turfrey reputation for excellent communication and quality of work. He's also extremely handy with the drone, which helps evaluate maintenance needs and also show off our latest projects to the world!

6 years with Turfrey

Bronwyn has the vital job of ensuring our team gets paid for their hard work! She ensures the efficient, accurate execution of Turfrey payroll and assists with the running and improvement of HR systems and processes. Bronwyn also leads projects across the company aimed at finding efficiencies and streamlining practice.

8 years with Turfrey

Brenna works closely with Polly in being people-focused to ensure that all Turfrey employees have everything they need from the first day they join the team. She regularly troubleshoots IT issues and assists with recruitment and the vehicle fleet. Brenna has a degree in HR and brings this expertise to the team.

15 years with Turfrey

Ryan has been in the NZ roofing and plumbing industry for 22 years and is also a Certifying Plumber. Ryan has progressed in recent years into management, overseeing the delivery of projects for clients and supporting the team.

9 years with Turfrey

Jane has many years experience at Turfrey with strong admin and construction trade knowledge around communication, process and efficiency as well as supporting the team to get the best results.

5 years with Turfrey

Graeme is an integral part of the Waikato roofing team and through his many years of experience in commercial roofing enjoys training the crew and ensuring projects are well organised.

7 years with Turfrey

With over 22 years’ construction experience, Jeremy is a licensed practitioner in metal roofing, cladding and membrane roofing. A former roofing business owner, he is well known across Manawatu and has strong industry relationships. Jeremy leads by example, builds great team culture and is always willing to get back on the tools when needed.

3 years with Turfrey

Daleen is a key part of our Manawatu operations based in our Palmerston North office. Daleen works to help ensure our projects are organised and on time including client documentation and lining things up so that things are planned and executed smoothly.

11 years with Turfrey

Paul brings over 20 years’ experience across commercial and residential construction to his role leading Turfrey’s Manawatu operations. A Certifying Plumber & Gasfitter by trade, he combines strong technical knowledge with practical leadership, overseeing the region’s teams and projects with a focus on performance, quality workmanship and delivering great outcomes for clients.

10 years with Turfrey

Sonja has more than 12 years' experience in the construction industry. In her time at Turfrey, Sonja has developed robust systems and processes to ensure the administration is run smoothly and communication flows throughout the team and to our customers. Sonja has a strong focus on ensuring consistency and efficiency in our operations.

7 years with Turfrey

Isaiah has been with the Turfrey team since 2019 and plays a strong part of the success and day to day management of our Hawke's Bay roofing division. Isaiah has strong experience in both membrane and metal roofing having spent many years running projects as an installer.

3 years with Turfrey

Lara is a key part of our Waikato operations based in our Hamilton office. Lara works to help ensure our projects are organised and on time including client documentation and lining things up so that things are planned and executed smoothly.

4 years with Turfrey

JJ has been a valuable member of our Hawke's Bay roofing team for 4 years now. Originally 'on the tools' as a Roofer, JJ quickly grew in her role and demonstrated excellent leadership and organisational skills. She has since moved into the position of Operations Coordinator for our Hawke's Bay branch where she supports Ryan, our Hawke's Bay Roofing Manager, and the wider roofing and plumbing teams to ensure projects run efficiently.

5 years with Turfrey

Damon has been in the NZ roofing industry for the last 12 years, having spent 8 of those years as a waterproofing/membrane installer and years as an metal roofing and cladding installer. Damon has progressed in recent years into management, overseeing the delivery of projects for clients and supporting the team.