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Brad became a Director and took the company on a new course of growth in 2013, and now oversees the general development and direction of the company, including strategy, financial performance and growth. Planning and ensuring Turfrey continues to attract and retain top skilled tradespeople with a focus on culture and quality workmanship is his priority, along with building and fostering strong and enduring client relationships. Brad is a Certifying Plumber & Gasfitter by trade and has worked in the construction industry since 2004.
Rich plays a key role in the overall running of the company including the leading of the estimating team and ensuring revenue targets are met across all areas of the business. His extensive technical and management background in the plumbing, roofing & heating industries has seen him working for clients in both the private and public sectors for more than 20 years. Rich is also a Licensed Gasfitter.
Thomas is responsible for the control and efficiency of Turfrey's general financial management across all regions, services, commercial claims, project management and resource planning. Thomas joined the family business in 2015 after gaining a degree in accounting and taxation law. This has strengthened the company’s focus on strong job management and accountability to our customers at all levels.
Bruce founded Turfrey in 1973 and as Managing Director for 35 years, developed the company's reputation as the leading Central Hawke’s Bay service provider as well as carrying out specific projects across the North Island. In 2013 he passed the torch to the next generation while continuing to contribute his experience as a director. Bruce is a Certifying Plumber & Drainlayer.
People & Capability Manager
Polly has strong knowledge and experience from a varied background in education, customer service, marketing and management. She has been a part of Turfrey for over 5 years, originally leading our E-Commerce team, before moving to look after all things HR and work with our People & Capability team. Polly now oversees recruitment, payroll, fleet and technology, as well as all other HR requirements. She enjoys a challenge and finding solutions, as well as all that comes with supporting our people to grow and develop within the company.
Lorraine's 10 years' experience in finance roles has provided her with a strong and focused mindset when it comes to financial accounting. Her main responsibilities include accurate and timely financial and management reporting, working capital management, compliance and supporting the team in developing strategies to improve processes and drive cost savings company wide. Lorraine is a member of the Chartered Accountants Australia and New Zealand.
Customer Experience Lead
Courtney has been supporting customers who engage with Turfrey via the online store and Trade Me since 2017 as well as managing the large volume of nationwide phone and email sales and repeat business. Courtney also looks after our Business to Business clients. She has an impressive knowledge of Turfrey products and will always go above and beyond to ensure our customers have an amazing Turfrey experience.
Online Sales Team
Paris is passionate about developing Turfrey's sales capabilities and supporting customers with all product enquiries. She also lends her expertise to assist with pricing products for our commercial projects and clients. Like Courtney, she has a positive, solutions-based approach to life that ensures Turfrey customers are well taken care of.
E‑Commerce Logistics Coordinator
Lana started her logistics career in the Australian inter-state transport industry. On her return to New Zealand, Lana moved into international freight, leading a team to monitor market exclusions for a large produce distributor. She now brings her skills to the Turfrey Online Sales team, where she manages all freight bookings, order dispatches and stock storage and movement. Lana works closely with our suppliers and freight providers to ensure we can offer our customers an efficient, affordable delivery experience.
Victoria is responsible for helping tender projects across all Turfrey regions with a focus on seismic and plumbing. As part of the Turfrey estimating team, she works to secure projects in a competitive market. Victoria has been with Turfrey since 2014, originally starting out with the administration team, where she demonstrated attention to detail and a strong understanding of the products utilised on residential and commercial projects. This led to a natural progression into the estimating team several years ago.
Sarah transferred into the Estimating Team in October 2022 after a year in the Turfrey Finance Team. She's soaking up all the learning she can from the team to assist with managing all costs and pricing (including variations) relating to our building, roofing and plumbing projects, from the initial calculations to the final figures.
Group Finance Manager
Mitch is an enthusiastic and dedicated Finance and Commercial leader, and is qualified Chartered Accountant who likes to be challenged to improve the finance
function of an organisation. Mitch enjoys working with a team that has a purpose and values and thrives on mentoring and people management.
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Health & Safety Manager
Jayden has been a part of the Turfrey family for more than five years. With 11 years' experience as a plumber behind him, Jayden is now responsible for implementing and improving health & safety systems across the Turfrey group. He is passionate about ensuring clear and consistent health & safety processes, as well as creating a positive, honest and respectful health & safety culture.
People & Capability Coordinator
Brenna works closely with Alison in being people-focused to ensure that all Turfrey employees have everything they need from the first day they join the team. She regularly troubleshoots IT issues and assists with recruitment and the vehicle fleet. Brenna has a degree in HR and brings this expertise to the team.
Payroll & HR
Bronwyn is the Turfrey payroll superstar and is also a great number cruncher, helping with the vital job of ensuring all our team gets paid for their hard work! She prepares offers of employment and employment agreements for new employees plus all other employee-related paperwork.
Hawke's Bay & Waikato Regional Manager
Sam gained strong construction industry experience in different roles through his career in the flooring sector as a qualified installer and owner operator, and then the retail sector starting with sales and then management. Sam has worked for some of New Zealand's leading firms in the construction industry and has learnt how to effectively understand customers’ needs and provide the best possible service in a timely fashion.
Hawke's Bay Plumbing Manager
Keith has many years' experience in the commercial and domestic plumbing industry, having gained vast knowledge and experience of reading and understanding building plans, discussing alternative solutions and designs with architects, clients and main contractors and implementing these changes. Keith has a great eye for detail and excellent product knowledge. He has held previous roles in the plumbing industry as a company director, plumber/gasfitter and plumbing manager.
Jane has many years experience at Turfrey with strong admin and construction trade knowledge around communication, process and efficiency as well as supporting the team to get the best results.
Waikato Roofing Contracts Manager
Graeme is an integral part of the Waikato roofing team and through his many years of experience in commercial roofing enjoys training the crew and ensuring projects are well organised.
Manawatu Regional Manager
Tim has many years' experience in the New Zealand construction industry, having started in 1996 as a quantity surveyor before quickly earning his stripes as a senior quantity surveyor and often acted as project manager on $5-15 million projects for Fletcher Construction. Tim has an Advanced Diploma in Quantity Surveying, NZ certificate and is a member of the NZ Institute. Tim oversees the Turfrey business in the Manawatu region, including client relationships, project management, team leadership and the growth and strengthening of Turfrey business in the area.
Manawatu Roofing Manager
With over 20 years' experience in construction, Jeremy brings a wealth of roofing skills to his role at Turfrey, including being a licensed practitioner in metal roofing and cladding, as well as membrane roofing. Having previously operated his own roofing company, Jeremy is well known in the Manawatu region and has strong relationships with the various roofing manufacturers. Jeremy leads by example and is always willing to jump back on the tools to help move a job forwards when required. He prides himself on building great team culture.
Manawatu Plumbing Manager
As a Certifying Plumber & Gasfitter, Paul has over 18 years' experience across both commercial and residential plumbing, drainage and gasfitting. Paul has a strong understanding of how plumbing, drainage and gasfitting work together on a project, giving him the foresight to identify potential issues before they arise. He brings humble but high expectations to his management of the Turfrey Manawatu plumbing team and the excellent quality of the projects they carry out.
Manawatu Contracts Manager
Sonja has more than 10 years' experience in the construction industry. In her time at Turfrey, Sonja has developed robust systems and processes to ensure the administration is run smoothly and communication flows throughout the team and to our customers. Sonja has a strong focus on ensuring consistency and efficiency in our operations.
Isaiah Te Whata
Isaiah has been with the Turfrey team since 2019 and plays a strong part of the success and day to day management of our Hawke's Bay roofing division. Isaiah has strong experience in both membrane and metal roofing having spent many years running projects as an installer.
Roofing Operations Coordinator
Lara is a key part of our Waikato operations based in our Hamilton office. Lara works to help ensure our projects are organised and on time including client documentation and lining things up so that things are planned and executed smoothly.
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Wellington Regional Manager
Chris, who prefers to be known as CJ, oversees the Turfrey Wellington region, including client relationships, project management, team leadership plus ensuring the growth and strengthening of Turfrey business in the area. He has worked with various trades across the construction industry and wider commercial sector in the Wellington region. CJ brings both extensive operational experience and people leadership skills to Turfrey.
Wellington Plumbing, Drainage & Civils Manager
Tony heads up the very busy residential side of the business in the Wellington region, where the team carries out a large amount of new housing developments for our trades as well as supporting bespoke and architectural builds. A plumber by trade with more than 30 years' experience, Tony is also highly experienced in heating and is a central heating approved designer.
Wellington Contracts Manager
Natasha was promoted to Contracts Manager in mid 2022, having been with Turfrey since the end of 2019 as Plumbing Contracts Administrator. She ensures we have the correct documentation and project plans for all Wellington based projects. In addition, she assists with the commercial claims process. Natasha is a key member of the Wellington team.
"The most incredible part of our business is our people. It is exciting meeting new members of the family across the North Island and fostering their growth. Our humble culture is infectious and has been testament to the sustainability of Turfrey.”Thomas Turfrey Group Operations Manager
Turfrey sells a wide range of high-quality plumbing, heating, roofing, outdoors and appliance products including Weber BBQs.Shop Online
Turfrey provides total performance in essential construction services through a unique multi-trade and multi-region company focused on relationships and delivery.View our Services
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For any Plumbing, Roofing, Gas, Heating or Drainage needs, we have more than 200 full-time staff across the Wellington, Waikato, Hawke's Bay and Manawatu regions ready to assist.