Our people

Brad became a Director and took the company on a new course of growth in 2013, and now oversees the general development and direction of the company, including strategy, financial performance and growth. Planning and ensuring Turfrey continues to attract and retain top skilled tradespeople with a focus on culture and quality workmanship is his priority, along with building and fostering strong and enduring client relationships. Brad is a Certifying Plumber & Gasfitter by trade and has worked in the construction industry since 2004.

Rich plays a key role in the overall running of the company including the leading of the estimating team and ensuring revenue targets are met across all areas of the business. His extensive technical and management background in the plumbing, roofing & heating industries has seen him working for clients in both the private and public sectors for more than 20 years. Rich is also a Licensed Gasfitter.

Thomas is responsible for the control and efficiency of Turfrey's general financial management across all regions, services, commercial claims, project management and resource planning. Thomas joined the family business in 2015 after gaining a degree in accounting and taxation law. This has strengthened the company’s focus on strong job management and accountability to our customers at all levels.

Bruce founded Turfrey in 1973 and as Managing Director for 35 years, developed the company's reputation as the leading Central Hawke’s Bay service provider as well as carrying out specific projects across the North Island. In 2013 he passed the torch to the next generation while continuing to contribute his experience as a director. Bruce is a Certifying Plumber & Drainlayer.

Polly has strong knowledge and experience from a varied background in education, customer service, marketing and management. She has been a part of Turfrey for over 5 years, originally leading our E-Commerce team, before moving to look after all things HR and work with our People & Capability team. Polly now oversees recruitment, payroll, fleet and technology, as well as all other HR requirements. She enjoys a challenge and finding solutions, as well as all that comes with supporting our people to grow and develop within the company.

Courtney has been supporting customers who engage with Turfrey via the online store and Trade Me since 2017 as well as managing the large volume of nationwide phone and email sales and repeat business. Courtney also looks after our Business to Business clients. She has an impressive knowledge of Turfrey products and will always go above and beyond to ensure our customers have an amazing Turfrey experience.

Lana started her logistics career in the Australian inter-state transport industry. On her return to New Zealand, Lana moved into international freight, leading a team to monitor market exclusions for a large produce distributor. She now brings her skills to the Turfrey Online Sales team, where she manages all freight bookings, order dispatches and stock storage and movement. Lana works closely with our suppliers and freight providers to ensure we can offer our customers an efficient, affordable delivery experience.

Victoria is responsible for helping tender projects across all Turfrey regions with a focus on seismic and plumbing. As part of the Turfrey estimating team, she works to secure projects in a competitive market. Victoria has been with Turfrey since 2014, originally starting out with the administration team, where she demonstrated attention to detail and a strong understanding of the products utilised on residential and commercial projects. This led to a natural progression into the estimating team several years ago.

Sarah transferred into the Estimating Team in October 2022 after a year in the Turfrey Finance Team. She's soaking up all the learning she can from the team to assist with managing all costs and pricing (including variations) relating to our building, roofing and plumbing projects, from the initial calculations to the final figures.

Mitch is an enthusiastic and dedicated Finance and Commercial leader, and is a qualified Chartered Accountant who likes to be challenged to improve the finance
function of an organisation. Mitch enjoys working with a team that has a purpose and values and thrives on mentoring and people management.

With a decade of experience in Marketing and Ecommerce, Matt leads our E-Commerce & Retail team and is also responsible for driving retail sales, supplier relationships and product development. He has an unwavering commitment to driving efficiency and optimizing the customer experience on our website. A keen interest in technology and its potential to impact business guides Matt's approach, as he leverages innovative solutions to enhance business success. He fosters a culture of innovation and excellence within his team, promoting collaboration and continuous improvement.

Marissa joined the Estimating team in August 2023. Having recently completed a Diploma in Construction Management (Quantity Surveying) she is now looking forward to putting the theory into practice and helping assist the team with pricing roofing and plumbing projects across all Turfrey regions. Marissa's previous experience includes working for central government on programmes and projects in the fields of Education, Earthquake Resilience and Weathertight Homes.

Jayden has been a part of the Turfrey family for more than five years. With 11 years' experience as a plumber behind him, Jayden is now responsible for implementing and improving health & safety systems across the Turfrey group. He is passionate about ensuring clear and consistent health & safety processes, as well as creating a positive, honest and respectful health & safety culture.

Hunter supports Turfrey projects across all regions including project management, client documentation and ensuring projects are planned and executed smoothly. Hunter likes to focus on engagement, efficiency and upholding the Turfrey reputation for excellent communication and quality of work. He's also extremely handy with the drone, which helps evaluate maintenance needs and also show off our latest projects to the world!

Brenna works closely with Polly in being people-focused to ensure that all Turfrey employees have everything they need from the first day they join the team. She regularly troubleshoots IT issues and assists with recruitment and the vehicle fleet. Brenna has a degree in HR and brings this expertise to the team.

Bronwyn is the Turfrey payroll superstar and is also a great number cruncher, helping with the vital job of ensuring all our team gets paid for their hard work! She prepares offers of employment and employment agreements for new employees plus all other employee-related paperwork.

Sam gained strong construction industry experience in different roles through his career in the flooring sector as a qualified installer and owner operator, and then the retail sector starting with sales and then management. Sam has worked for some of New Zealand's leading firms in the construction industry and has learnt how to effectively understand customers’ needs and provide the best possible service in a timely fashion.

Sara has been with Turfrey since 2012 and has a strong foundation of knowledge of not only the company, but the journey, our clients and what goes into running successful projects.

Ryan has been in the NZ roofing and plumbing industry and with Turfrey for nearly 20 years and is also a Certifying Plumber. Ryan has progressed in recent years into management, overseeing the delivery of projects for clients and supporting the team.

Keith has many years' experience in the commercial and domestic plumbing industry, having gained vast knowledge and experience of reading and understanding building plans, discussing alternative solutions and designs with architects, clients and main contractors and implementing these changes. Keith has a great eye for detail and excellent product knowledge. He has held previous roles in the plumbing industry as a company director, plumber/gasfitter and plumbing manager.

Jane has many years experience at Turfrey with strong admin and construction trade knowledge around communication, process and efficiency as well as supporting the team to get the best results.

Daniel has a strong background in the commercial construction industry and has many years under his belt carrying out commercial roofing, as well as being a site manager for some of the country's largest construction firms before joining Turfrey in 2019.

Graeme is an integral part of the Waikato roofing team and through his many years of experience in commercial roofing enjoys training the crew and ensuring projects are well organised.

Tim has many years' experience in the New Zealand construction industry, having started in 1996 as a quantity surveyor before quickly earning his stripes as a senior quantity surveyor and often acted as project manager on $5-15 million projects for Fletcher Construction. Tim has an Advanced Diploma in Quantity Surveying, NZ certificate and is a member of the NZ Institute.

With over 20 years' experience in construction, Jeremy brings a wealth of roofing skills to his role at Turfrey, including being a licensed practitioner in metal roofing and cladding, as well as membrane roofing. Having previously operated his own roofing company, Jeremy is well known in the Manawatu region and has strong relationships with the various roofing manufacturers. Jeremy leads by example and is always willing to jump back on the tools to help move a job forwards when required. He prides himself on building great team culture.

Daleen is a key part of our Manawatu operations based in our Palmerston North office. Daleen works to help ensure our projects are organised and on time including client documentation and lining things up so that things are planned and executed smoothly.

As a Certifying Plumber & Gasfitter, Paul has over 18 years' experience across both commercial and residential plumbing, drainage and gasfitting. Paul has a strong understanding of how plumbing, drainage and gasfitting work together on a project, giving him the foresight to identify potential issues before they arise. He brings humble but high expectations to his management of the Turfrey Manawatu plumbing team and the excellent quality of the projects they carry out.

Sonja has more than 10 years' experience in the construction industry. In her time at Turfrey, Sonja has developed robust systems and processes to ensure the administration is run smoothly and communication flows throughout the team and to our customers. Sonja has a strong focus on ensuring consistency and efficiency in our operations.

Isaiah has been with the Turfrey team since 2019 and plays a strong part of the success and day to day management of our Hawke's Bay roofing division. Isaiah has strong experience in both membrane and metal roofing having spent many years running projects as an installer.

Lara is a key part of our Waikato operations based in our Hamilton office. Lara works to help ensure our projects are organised and on time including client documentation and lining things up so that things are planned and executed smoothly.

Rowena comes from a legal background with over 20 years working as a administrative support, she understands the sensitivity of projects and the importance of working quickly and with accuracy. Rowena supports the plumbing division to achieve results by covering off post project close out items such as documentation of operation manuals and warranties also including ongoing maintenance plans for our valued clients.

JJ has been a valuable member of our Hawke's Bay roofing team for 4 years now. Originally 'on the tools' as a Roofer, JJ quickly grew in her role and demonstrated excellent leadership and organisational skills. She has since moved into the position of Operations Coordinator for our Hawke's Bay branch where she supports Ryan, our Hawke's Bay Roofing Manager, and the wider roofing team to ensure projects run efficiently.

Chris, who prefers to be known as CJ, oversees the Turfrey Wellington region, including client relationships, project management, team leadership plus ensuring the growth and strengthening of Turfrey business in the area. He has worked with various trades across the construction industry and wider commercial sector in the Wellington and Manawatu regions. CJ brings both extensive operational experience and people leadership skills to Turfrey.

Tony heads up the very busy residential side of the business in the Wellington region, where the team carries out a large amount of new housing developments for our trades as well as supporting bespoke and architectural builds. A plumber by trade with more than 30 years' experience, Tony is also highly experienced in heating and is a central heating approved designer.

Natasha was promoted to Contracts Manager in mid 2022, having been with Turfrey since the end of 2019 as Plumbing Contracts Administrator. She ensures we have the correct documentation and project plans for all Wellington based projects. In addition, she assists with the commercial claims process.  Natasha is a key member of the Wellington team.

Damon has been in the NZ roofing industry for the last 12 years, having spent 8 of those years as a waterproofing/membrane installer and 4 years as an metal roofing and cladding installer. Damon has progressed in recent years into management, overseeing the delivery of projects for clients and supporting the team.